— ROLE

Creative Lead

Associate Creative Director

— DATE

01/09/2014

Challenge

Activate Coke Zero’s partnership with Activision/Bungie to drive sales during the launch of Destiny.

Idea

Reward gamers with Double XP for purchasing Coke Zero, extending the value by incentivizing “Fire Team” play for additional bonuses.

Brought the gaming universe into retail with life-size, Coke Zero–branded character displays and a Destiny Field Guide offering gameplay tips online and in-store. Supported by nontraditional poster placements to drive awareness.