— ROLE

Creative Director

— DATE

01/06/2020

Challenge

Drive broad awareness and increase sales among teens and emerging, more general audiences.

Insight

Intensity is currency with this audience — and Takis owns it.

Idea

Bring “Face the Intensity” to life with John Cena, amplifying the brand’s bold personality through a Super Bowl-led integrated campaign spanning CTV, rich media, and social.

Impact

Delivered 274MM impressions — 16% above goal — driving national scale and brand momentum.