— ROLE

CREATIVE DIRECTOR

— DATE

02/09/2025

Challenge

Build awareness and engagement for Takis around football’s biggest day while connecting with a teen audience.

Insight

Our audience was more interested in the creators and entertainment surrounding the game than the game itself.

Idea

Break away from the traditional game-day commercial and create “Alternate Game Day” — an interactive pre-game livestream hosted by Pokimane and Ludwig, featuring games, challenges, and prizes that gave fans something they’d actually choose to watch.

Impact

Attracted 250K+ unique viewers and generated 34K+ sweepstakes entries, proving that a different approach to game day could deliver meaningful audience engagement.